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OPTIMIZING
A JOB-SPECIFIC COVER LETTER
Teena Rose
operates a prominent and
professional resume writing service, Resume to Referral.
She's
authored several career books, including "20-Minute
Cover Letter Fixer"
"How
to Design, Write, and Compile a Quality Brag Book"
and
"Cracking
the Code to Pharmaceutical Sales."
A job-specific
cover letter, also known as a
resume cover letter, is one of the
most promising to send because the company is hiring! You know this
because the company told you so; possibly, through online job boards
[editor's note:
list of free online job boards], help
wanted ads, or a posting at the local unemployment office. You know
that the company is aggressively seeking someone with your skill set
— and that shows great promise.
Jobseekers
typically want to focus their efforts on those who are actively seeking
new employees. In comes the need for a job-specific cover letter.
Before
continuing, however, learning what not to include can make a "loser"
letter into a "winning" one. Jobseekers seem to make the same mistakes.
Maybe it's because they don't routinely job search, so their knowledge
of conducting an effective job search dwindles between jobs. You should
write a cover letter with these cautions
in mind:
-
Don't tell
the prospective employer more than what they care to know.
-
Don't tell
them about your volunteering, extracurricular activities, or your
personal hobbies, unless you feel it will add to your value.
-
Don't let your
content stray away from the scope of the job announcement.
Before starting
to write, and to avoid these "don'ts," print the job description and
break out a highlighter. Dissect the job description by highlighting
the nouns strategically hiding within the text. By doing this, you not
only verify that you possess all the skills and qualifications that
the company is seeking, but you also ensure that each of them are prominently
or strategically listed within your job-search materials (i.e. resume,
cover letter).
Nouns
aren't difficult to locate. Take a purchasing agent position, as an
example. Nouns (AKA keywords) would include procurement, inventory management,
and vendor auditing. Once you have a clear indication of these keywords,
keep them in mind when you begin to write your cover letter. It's all
about reflecting you as the perfect person for the position. If you
possess the skills they are seeking, then it's simply a matter of ensuring
your cover letter meets the company's expectations.
The next step is to strategically
weave the words into your sentences. Be careful. Use only those that
are relevant to your career history, and ensure each are adequately
spaced throughout the content so hiring managers don't feel you're being
blatant.
Consider using different word
variations, if the need calls for it. Some descriptions can be reworded
and shuffled around -- and although they mean the same thing, it will
help you shy away from plagiarizing the company's job description.
Let's
say that a human doesn't review your cover letter, but maybe a management
system stores it instead. Inserting select keywords into your resume
and cover letter will definitely increase your chances there too. Amidst
the dozens, hundreds, or thousands of jobseekers all vying for the job
that's intended for you, selectively inserting keywords is great for
both real and computer eyes. Keep that in mind when designing any portion
of your job-search materials.
Related Articles
7 Secrets of a Highly Effective Resume Cover Letter written
by Jimmy Sweeney
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Interview
Sending a thank you letter is as important as interview preparation.
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Amazing Cover
Letters/Jimmy Sweeney Cover Letters
Learn to write a high-quality cover letter, and receive copies of his
award-winning
cover letter templates. View the Amazing Cover Letter Creator and
resources to help with your job-search; i.e. 10 secrets to acing your
job interview and salary negotiation tips.
Interview Questions & Strategies
Interview with these interview tips, career Q&A's, and resources.
How to Write: FREE Resume Service
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write your resume. Details include
style to use, how to write great content, experience to eliminate or
emphasize upon, along with before and after resume examples.
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