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What makes a good cover letter?
5 Tips on how to write a good cover letter
Written by Teena Rose


 

A good cover letter goes beyond the typical introductory lines that so many jobseekers typically use when writing their letters. It's about taking the basic, and turning it into "good" cover letter material that makes your cover letter professional, yet unique. Another way to write a good cover letter is by merely focusing on the job and company itself. Since so many jobseekers use "canned cover letters" and simply send the same cover letter to hundreds or thousands of hiring personnel, sometimes putting in a bit more attention to your letter is very helpful too.
Here are 5 Tips to help you write a good cover letter to accompany your resume:

Don't Think About Yourself
Companies need to know what you can do to help them work more efficiently or make that profit, not how they can fulfill your personal career goals. Write about how you can increase sales or fulfill the organization's mission or help streamline shipping. Employers aren't cruel and heartless, but they really don't need to know that you have "always wanted to work in this industry" or that you're "looking for a position that will fulfill your dreams."

Be Professional; Use Proper Cover Letter Formats

A cover letter should be typed or printed (never handwritten) in paragraph form and should rarely be longer than a page. Set your margins for one inch on all four sides. Use an easy-to-read 12-point font such as Times New Roman or Arial. Print the cover letter on good quality white or ivory bond paper that matches your resume. Never use personal stationery, colored paper or typing paper, and don't dress up the paper with "loud" borders or inappropriate graphics. Those "extras" tend to distract someone from the content of your letter.

Cover Letter Keywords are Kings Too
Integrating key words and phrases that are pertinent to the industry or to the specific company can show that you've done your homework. Don't use them, though, unless you really understand what they mean. That holds true for any word or phrase that you include just to sound impressive or intelligent. It's too easy to make mistakes that will embarrass you or give the employer the sense that you are arrogant and self-important. Either way, your cover letter and resume will likely get relegated to the trash can.

Be Realistic in What You Tell Potential Employers
Give the employer an understanding of who you are, what you've done and what you can contribute to the company – not make it sound like you walk on water. State your skills and qualifications in a simple yet straightforward manner. Don't forget that the employer is forming an impression of you as a person as well as a potential employee. Be careful not to send a message that he or she would be foolish not to hire you. No one wants to work with someone who is pretentious or arrogant.

Stay On Point
Avoid calling attention to skills that might not be a good fit, in the belief that bringing it up lets you deal with potential employer objections. Statements like "Even though I don't have any related experience…" or "I may not have the educational background you seek…" have no place in a cover letter. Don't emphasize your flaws. Instead, point out all of your strengths – skills, experience, knowledge of the company, and so on. An employer might take a chance on someone who's lacking in one area if they meet all other criteria.



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